Jo: The Darker Side of Pink, and MetUp UK #BCAMandME

Breast cancer awareness month has been accused of portraying breast cancer as the pink and fluffy cancer, displaying many issues on a superficial level. 

Jo Taylor, founder of MetUp UK and ABC Diagnosis, shares her message that we should look past the pink and fluffy side and accept some hard truths.

Jo often has the ultimate aim of raising awareness of secondary breast cancer. Making it known that more research is needed to advance the treatments in this area. She argues that secondary breast cancer patients are not given the same recognition as those diagnosed with primary breast cancer. 

This year, MetUp UK are running a campaign focussed around the 'darker side of pink' - sharing the thoughts and experiences of those living with secondary breast cancer.

See the entire darker side of pink campaign here.